What this property was
Remodellingcentre.com is the third member of the room-renovation family: the same AI redesign engine as roomrenovation.ai and remodelers.uk, running as its own pair of processes on the same VPS, under a third brand. If the previous chapter was about a clone with a defensible thesis, this chapter is about the one without it. Remodelers.uk could at least say "country targeting." Remodellingcentre's honest answer to "why do you exist?" was "the domain was available and the deploy was one command."
Evidence recorded in the manuscript
A checkout is technically present and, in keeping with this book's most repeated phrase, unverified — though on this property I'll go further than usual: I'd be surprised if there has ever been a sale, and I genuinely don't know if anyone ever clicked buy. The meaningful numbers are negative space. Cost: a domain renewal, two PM2 processes' worth of permanent maintenance overhead, a share of every fleet-wide upgrade sprint, and — the expensive part — a doorway demotion that exists in Google's assessment of my operation as a whole.…
The lesson recorded after launch
Every portfolio strategy has a clone too far, and you usually can't identify it until a third party does it for you. My working rule since: before deploying a clone, write one sentence that a stranger — or a search-quality rater, who is the stranger that matters — would accept as the reason this site exists independently of its siblings. "UK users, UK prices" passes, barely, if you do the work. "Another brand in the niche" does not pass, and no volume of agent-cheap deploys makes it pass.…