PORTFOLIO PATTERN · 5 CASES

Online education products: five portfolio case studies

The portfolio records Spanish, Portuguese and English course platforms plus a course marketplace and a food-assistance product. Shared infrastructure can reduce build cost, but each property still needs its own audience, offer, language and proof of demand.

How can one course system become several focused education products?

The portfolio records Spanish, Portuguese and English course platforms plus a course marketplace and a food-assistance product. Shared infrastructure can reduce build cost, but each property still needs its own audience, offer, language and proof of demand.

CASE FILE

aulasdeia.com

AulasDeIA sells practical AI courses to Brazilians in Brazilian Portuguese. Today the offer is deliberately simple: a flagship course for R$249, one-time, and a Pro subscription at R$49,90 a month that adds a large prompt library and ongoing material.…

Recorded lesson: Subtraction was the most productive work I did on this property. Fewer lessons, fewer products, fewer sitemap URLs, fewer free tiers, fewer build paths — every cut made the thing more sellable and more operable. When a project isn't working, the instinct is to add: a new tier, a new funnel, a new feature.…

CASE FILE

aiclases.com

AIClases is the Spanish-language sibling of my course business: one flagship course, "Aprende IA en 30 días," sold for a flat fifty dollars, one time. Thirty lessons, one per day, each with proper MDX content, quizzes, downloadable materials, and thirty-one real screenshots of real tools — not stock art of glowing brains.…

Recorded lesson: A catalog is a place for weak products to hide. When AIClases had fifteen courses, every individual course could be mediocre because no single one carried the business; the moment there was only one product at one price, its quality became my problem in a way I couldn't ignore, and the product got dramatically better within week…

CASE FILE

takeaicourse.com

TakeAICourse is the English edition of my AI-course operation: a single fifty-dollar, one-time offer, mirroring the structure that AIClases settled into. Same VPS, same Next.js-plus-Postgres pattern, same Stripe checkout, same single-product philosophy.…

Recorded lesson: A clone inherits your costs but not your credibility. Copying a working site to a new market feels like leverage — the code is leverage, but trust, content quality, and search standing all start at zero, and if the copy is visibly lazy they start below zero.…

CASE FILE

cursalo.com

Cursalo is the ambitious one: not a course site but a course platform. AI-generated course content, gamification with XP events and levels, quizzes, certificates, career roadmaps with milestones, referrals, even chat conversations — over thirty database models in the Prisma schema.…

Recorded lesson: Engineering completeness is not evidence of anything. AI agents have collapsed the cost of building, which means the platform fantasy — once protected by the sheer labor it required — is now cheap enough that you can fully execute it before reality gets a vote.…

CASE FILE

eateasier.com

EatEasier is a meal-planning app: tell it your goals, constraints, and tastes, and it produces weekly plans and recipes. Around that core sits the part that actually defines the property now — a programmatic SEO layer of roughly a hundred and five generated pages covering diets, audiences, and meal-planning intents, with a sitem…

Recorded lesson: Programmatic SEO is a quality bet wearing a quantity costume. The hundred pages are easy now — agents make volume nearly free — so volume is no longer the moat, and Google's whole modern posture is hostility toward exactly this move done lazily.…

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