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Four digital books. $19 USD each, or $59 USD for the complete collection. One-time payment through Stripe.

The complete collection · $59 USD

All four PDFs. 250 pages, 24 printable worksheets, and the original manual’s online reader. Save $17 compared with buying separately.

The original field manual: operating decisions, costs, outcomes, and lessons from fifty internet properties. Includes the 58-chapter online reader.

187 pages · PDF

Choose a specific audience, investigate real behavior, and run one honest experiment before committing to a build.

21 pages · PDF

Turn a direction into a bounded workflow. Choose your build approach, define what stays out, and verify delivery before launch.

21 pages · PDF

Make a clear offer, choose a channel you can sustain, and keep a useful record of the response instead of chasing attention.

21 pages · PDF

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